《廣告的理想》叢書不只帶有將學生的優秀作品介紹給業界的任務,更有將教育經驗傳承,以供培育更多廣告人才的重要使命。作為廣告案例作品集,需要具有一定的吸睛程度,並且需要呈現青春、活力的學生特質。
The Ideal of Advertisement Series has two important missions: 1. to introduce excellent student works to the industry, 2. to pass down coaching experiences for nurturing more talented people. As long as it's a series of casebooks, the cover design needs to be eye-catching, and to bring out young and lively side of students.
![](https://cdn.myportfolio.com/dc1ac72d1574f118fe3ce94e3aea6bd1/bbf76ce0-c494-4f65-8ace-4a94ae7e6c82_rw_1920.jpg?h=fa5914bb33b171da4010cfc87eee203e)
經過與業主討論後,以「揮灑創意」為主軸, 使用具有繽紛的油彩與噴濺的顏料作為元素,構成充滿動感的畫面。並依照各案例集的主題不同,搭配不同的幾何圖案。
In this case, I used colorful oilpaint and sprinkle paint as elements, and different geometrical shapes for each different topic.
![](https://cdn.myportfolio.com/dc1ac72d1574f118fe3ce94e3aea6bd1/6a2dacb8-c1c2-4da1-8876-2b05c94a66ca_rw_1200.gif?h=b0457bcd176f17caf56983b13381b105)
![](https://cdn.myportfolio.com/dc1ac72d1574f118fe3ce94e3aea6bd1/8425c0ec-8e98-47c1-afef-fb0203ef58de_rw_1920.jpg?h=90261483fe11823eb43b754f6b6c9051)
執行期間:2020/07
委託者:中國深圳大學傳播學院
Date: 2020/05-07
Client: ShenZhen University, China